This is Generation Golf. An open invitation to dress and play on your own terms. Featuring golf legend Jesper Parnevik and his kids Peg & Phoenix.
Spring 2025
Gap Collaboration
Creative Direction: Calvin Leung
Editorial: Rox Tavakoli
Talent: Jesper Parnevik and his kids Peg & Phoenix.
Landing Page
Teaser Launch Pages
Social Golf Tournament
Digital Experience
Shop the bag pop up
Social event connection
Main Animation
Hover Effects
Homepage
Emails
