Art Director
& Design Strategist
in San Francisco, CA

Currently leading creative at Gap, blending strategic thinking and innovation to design captivating brand experiences. With by over 10 years of experience in digital campaigns, I focus on delivering high-impact creative that drives measurable results.

Throughout my career, I've honed my skills by designing digital campaigns for brands such as Gap, Pottery Barn Teen, and Babette. I also have a strong passion for creating physical product, having worked with companies like Anchor Steam Brewing, JuVee Energy Drinks, and Bizzy Cold Brew.

EXPERIENCE

  • Associate Art Director
    Jul. 2018 - Present

    • Led and mentored a team of designers, overseeing the creative process for full-scale campaigns and brand visuals.

    • Developed and optimized curated look book landing pages, resulting in a +45% increase in AOS and +55% growth in AUR.

    • Spearheaded a creative refresh of promotional materials, driving a +10.7% increase in homepage click-through rates and a +39% rise in Online Net Demand during the Gap Denim Event.

    • Delivered year-over-year sales growth during Black Friday & Cyber Monday through a strategic promotional creative refresh, driving a +40% increase in homepage visits and a +42% boost in net demand.

    • Managed 20-30 projects weekly, ideating and testing concepts to enhance visual communication.
      Contributed to +8% YOY customer growth and a +3.4% increase in email subscribers in 2024.

  • Senior Email Designer
    Nov. 2017 - Jul. 2018

    • Directed the design of 20-25 emails weekly, including photography concepts, leadership presentations, and digital/print collateral development.

    • Conducted weekly stakeholder reviews to ensure cohesive messaging and best practicesin design execution.

    • Played a key role in driving a +4% sales growth for Pottery Barn Kids & Teen (2017-2018).

  • Web Designer
    Apr. 2016 - Nov.2017

    • Designed and executed 8-12 assets weekly, collaborating with digital teams to enhance brand aesthetics and functionality.

    • Developed unique design solutions for international markets, including Japan, Germany, Canada, and descriptionFrance.

    • Innovated creative strategies to align with evolving industry trends and brand vision.

  • Graphic Designer 2015 - 2016

    • Developed concepts & executed innovative solutions for clients' needs. 

    • Created collateral for web, layout design, brand identity, experience design, photography, & print design.

  • Graphic Designer
    Mar. 2014 - Dec. 2015

    • Conceptualized and executed design solutions for diverse client needs across web, print, branding, and experience design.

    • Led brand identity development, photography direction, catalog design, email marketing, and web/print design for Babette and its sub-brand "Red Square."

EDUCATION

  • Graduated 2013
    3.9 GPA

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