Gap Tees.
The Guide.
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The foundation of every closet. A Blank canvas. A uniform-worthy essential. That’s why we make ours in signature fabrics and perfected fits. The ones you’ll reach for and wear your way.
Creative Direction: Calvin Leung
Editorial: Roxanne Tavakoli
Women’s Guide See it live
67%
Median Scroll Depth
33.5s
Median time spent on URL
15% Conversion
Rate vs brand 4.3%
$110 AOS
Average order size
Men’s Guide See it live
94%
Median Scroll Depth
36.5s
Median time spent on URL
13% Conversion
Rate vs brand 4.3%
$103 AOS
Average order size
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