Gap Summer
A creative destination to inspire your summer.
Featuring some of the most creative people we know.
Landing page
Playlist activation
Social
Email
Creative Director: Polly Chamier
Editorial Director: Lauren Bradshaw
Copywriter: Ashley Matuszak
Landing page
The first launch of this experience featured 6 influencers & 4 creators. We added influencers throughout the summer to keep content fresh and customers looking for the latest news.
The Details
Influencers
Creators
We were able to add to this grid all summer and have new and interesting content ever week. With a rounded corner UI and add to bag pop up. Connecting the influencers with their instagram handles.
Highlighting 4 creators as the launch of the campaign. With unique video content for each and expanded storytelling to showcase their creative talents.
Hero Video
Summer Playlist
We created a summer playlist to bring another connection of creation to the page. With monthly refreshes and a animation video to bring the playlist to Instagram posts as well.
A combine video to highlight our campaign was shown in full length on this page and cuts used throughout the different placements.
The Gap Summer Playlist
We started an omni-channel Spotify playlist the was utilized on the website, social, & stores. Bringing a new playlist monthly to inspire the Gap Summer vibe. I ideated and created the graphic & motion on the UI of the 90’s style boombox. Adding Gap branding + creating motion on a nostalgic player.
Spotify Playlist
Landing page Mobile:
Instagram Story:
The Results
93%
28 Seconds
Average Scroll Depth
Median time on page
6.5% Conversion
$121 AOS
Vs brand average 4%
Average Order Size